CHALLENGE
Vital Strategies needed a clearer way to present the breadth of its creative and communications work. Media Studio was designed as a central destination where visitors could browse campaigns, explore stories, and better understand the organization’s approach to strategic public health communications.
OBJECTIVE
I designed Media Studio as a scalable case-study platform that organizes campaigns into a consistent structure, supporting both quick discovery and deeper evaluation by donors and collaborators.
Media Studio needed to accommodate a wide range of content, from campaign highlights and feature stories to organizational perspectives and team profiles. I structured the experience to be a flexible system that could support different content types while still feeling cohesive across the site.
The design focused on making the breadth of work easier to scan and explore, with reusable patterns that could grow over time as more campaigns and stories were added.
A key opportunity was to move beyond simple campaign promotion and give visitors more context on the thinking, strategy, and impact behind the work. Campaign pages were designed to feel more editorial and story-driven, helping users understand both the creative execution and the broader public health message.
This made the platform more useful as both a showcase of finished work and a clearer expression of Vital Strategies’ capabilities.
AUDIENCE REACH
GLOBAL REACH
BRAND SYSTEM
A digital impact report built for discovery including stories, metrics, and programs in one navigable experience.
