The Challenge
Designing a global knowledge platform that could support both high-level narrative storytelling and deep expert analysis without overwhelming users.
The Solution
I designed Media Studio as a scalable case-study platform that organizes campaigns into a consistent structure, supporting both quick discovery and deeper evaluation by donors and collaborators.
Visit: media.vitalstrategies.org
Because this was the first platform of its kind at Vital Strategies, I focused on building a system that could scale over time.
Key considerations included reusable templates to support rapid addition of new campaigns, flexible content structures adaptable across programs and regions and a UX foundation that could evolve without requiring redesign.
A core design goal was transforming campaign work into credible, case studies that told a story of supporting health systems.
Each campaign page was structured to highlight the problem being addressed, the strategic approach and creative execution and evidence of impact and outcomes. This approach reframes campaign work from isolated moments into a body of evidence, supporting fundraising, collaboration, and long-term organizational storytelling.
