Digital designer creating products and experiences for mission-driven organizations.

Currently at Vital Strategies specializing in web experiences, UI/UX and brand systems.

Selected Work

The Tobacco Atlas Website

Making complex tobacco research easier to understand, explore, and use.

Expanded a legacy publication identity into a flexible digital system. Created reusable patterns for chapters, data, and interactive tools that turn dense evidence into a clear, connected experience for advocates, policymakers, and researchers.

The Tobacco Atlas Pricing Tool

Making real-world tobacco pricing data faster and more reliable to collect.

Led UX strategy for a mobile and web application used by field teams and researchers. Conducted field testing and user interviews, redesigned data-entry workflows, and translated findings into shipped improvements that made reporting clearer, faster, and more consistent.

British American Tobacco Uncovered

An editorial web experience designed to make corporate deception visible and accessible to advocates.

Led the UX and visual design for the experience, defining the visual language, narrative structure, and interaction model across the site. Collaborated with researchers and stakeholders to transform complex investigative findings into a compelling, accessible digital experience.

Person wearing blue gloves and a beige beanie holds a small container over a CPR training mannequin in a demonstration setting.
Quote from Nzama Mbalati, Program Manager of Healthy Living Alliance, about achieving policy wins through civil society, researchers, and stakeholders working with tenacity and commitment.
Campaign banner showing a man being restrained from holding car keys in front of a bar, paired with a close-up of a damaged car headlight, highlighting efforts to reduce drink driving in Ethiopia.
Infographic titled 'Michigan’s New Approach to Drug Use' showing three statistics: 2,300 overdose deaths in Michigan in 2020, 4 campaign ambassadors with lived experience, and 26 billboards placed in areas with high opioid use disorder rates.
Profiles of global experts Enrico Aditjondro from Indonesia and Gloria Malone from United States with photos, titles, and brief quotes about their advocacy work.

Vital Strategies Media Studio

A portfolio platform for Vital Strategies’ creative work, designed to better surface campaigns, content, and capabilities.

UX and visual design lead. Defined the information architecture and navigation, designed a scalable module system for case-study storytelling, and partnered cross-functionally to improve clarity, accessibility, and donor/collaborator discovery.

Website header for The Fourth Regional Plan with navigation links and geometric shapes logo.
Website page from The Fourth Regional Plan with the heading 'Equity' and text about equal opportunities for individuals of all social identities to live healthy, full lives.
Related Recommendations section with images and titles: subway trains with 'Create a Subway Reconstruction Public Benefit Corporation,' city bus with 'Modernize transit systems outside New York City,' and aerial view of suburban houses with 'Reduce reliance on local property taxes.'
Webpage titled 'Modernize transit systems outside New York City' with text detailing the need to improve commuter rail and bus systems in the tri-state region.
Text discussing housing displacement as a consequence of affordability crisis, highlighting equity, health, prosperity, and sustainability values, with a community quote from Kelly in Prospect Heights, Brooklyn.

The Fourth Regional Plan

Turning a long-term regional plan into an accessible, interactive digital experience.

Supported the UX team on The Fourth Regional Plan by contributing to information architecture and UX strategy, helping structure dense planning content into clear navigation and scannable page patterns for public audiences and decision-makers.

Experiments

A collection of visual studies, tests, and side explorations.

These are the in-between pieces. Studies, trials, and creative exercises that help shape my graphic sensibilities.

Hear From My Colleagues

Quotation mark icon above a sample testimonial text, with a gray circle placeholder for a photo and the name Shantal Henry, Senior Designer.
Quotation mark icon above a sample testimonial text, with a gray circle placeholder for a photo and the name Shantal Henry, Senior Designer.
Quotation mark icon above a sample testimonial text, with a gray circle placeholder for a photo and the name Shantal Henry, Senior Designer.