Selected Work

Illustration of a group of people on a world map facing a row of giant cigarettes standing like dominoes, symbolizing the ongoing tobacco epidemic.

Illustration of diverse people holding hands in concentric circles around a globe with a person in a suit overseeing above.

Interactive dashboard showing Argentina's baseline smoking prevalence at 21.1% and desired smoking prevalence at 20.1%, with options to reduce prevalence by 1 to 5 percentage points and economic cost details in USD.

World map showing overall compliance of regulations on smoke-free environments, with a color gradient from light green to dark blue representing compliance scores from 0 to 10.

Two smartphones floating with one showing 'THE TOBACCO ATLAS' text on screen and the other displaying a list of cigarette brands with prices.

Four smartphone screens showing an app with a New York map marked for tobacco locations, a form to add Marlboro Red cigarettes with quantity and price, a photo capture screen of Marlboro 100's pack, and a pending reports list with cigarette brands and prices.

World map interface from The Tobacco Atlas showing multiple red location markers across the United States, Central and South America, Europe, India, and East Asia.

The Tobacco Atlas

Telling the story of tobacco control and building the tools that turn field data into policy-ready evidence.
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Designed pages and modular UI patterns for the website. Conducted field testing and user interviews, defined faster entry, and partnered with researchers and engineers to translate feedback into shipped improvements for the app.

View Case Study Visit tobaccoatlas.org

Website header with text 'Sabotage, Deceit and Duplicity' and subtitle 'British American Tobacco Uncovered' overlaid on images of British pound banknotes.

World map highlighting the UK and several African countries in blue, with lines connecting each highlighted African country to the UK, illustrating BAT's activity locations.

Map outlines of South Africa, Uganda, Kenya, and Democratic Republic of the Congo with text describing alleged surveillance and corruption activities by BAT in each country.

Bar chart made of £50 banknotes showing relative payments from 2008-2013 to different groups: staff of competitor tobacco companies, politicians, civil servants, other, parliamentary committee workers, and journalists.

Text about BAT overseeing a secret network in Southern Africa using drones and trackers for surveillance, surrounded by twelve security cameras and a glitchy surveillance camera screen labeled South Africa.

World map background with white text stating BAT operates in over 170 countries globally and questions where else BAT's exploitation is happening beyond Africa.

Report cover titled British American Tobacco in South Africa: Any Means Necessary with surveillance camera image and a map highlighting South Africa, next to summary text and a green button to read the full report.

British American Tobacco Uncovered

An editorial web experience designed to make corporate deception visible and accessible to advocates.
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Defined the guided narrative structure and interaction model, shaped information hierarchy and wayfinding across a complex story, and partnered with visual design and stakeholders to translate investigative research into a clear, transparent digital experience.

View Case Study Visit bat-uncovered.org

Website header for Vital Strategies Media Studio with title about strategic communication for public health and navigation links.

Five people wearing gas masks hold signs that together read '# THEY LIE WE DIE' against a sky background.

Person wearing blue gloves and a beige beanie holds a small container over a CPR training mannequin in a demonstration setting.

Quote from Nzama Mbalati, Program Manager of Healthy Living Alliance, about achieving policy wins through civil society, researchers, and stakeholders working with tenacity and commitment.

Campaign banner showing a man being restrained from holding car keys in front of a bar, paired with a close-up of a damaged car headlight, highlighting efforts to reduce drink driving in Ethiopia.

Infographic titled 'Michigan’s New Approach to Drug Use' showing three statistics: 2,300 overdose deaths in Michigan in 2020, 4 campaign ambassadors with lived experience, and 26 billboards placed in areas with high opioid use disorder rates.

Profiles of global experts Enrico Aditjondro from Indonesia and Gloria Malone from United States with photos, titles, and brief quotes about their advocacy work.

Vital Strategies Media Studio

A portfolio platform for Vital Strategies’ creative work, designed to better surface campaigns, content, and capabilities.
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UX and visual design lead. Defined the information architecture and navigation, designed a scalable module system for case-study storytelling, and partnered cross-functionally to improve clarity, accessibility, and donor/collaborator discovery.

View Case Study Visit media.vitalstrategies.org

Vital Strategies 2024 Impact Report message about tackling leading causes of death for thriving communities alongside an image of a woman speaking to children on a street.

Healthcare worker preparing to test a young child held by a woman wearing a headscarf during a child blood lead level survey in Kyrgyzstan.

Billboard featuring Christopher Anderson advocating addiction awareness with text 'You have the power to save lives' and website YouCanSaveLives.org, alongside campaign impact statistics of over 32 million impressions and 95,000 website visits.

Overview of global health impact in 2024 highlighting alcohol policy with 600 media stories after Brazil's campaign and tobacco control showing 47,500 violations with university student protest in Indonesia.

People jogging and walking on a city street with tall buildings and colorful flags in the background during daylight.

Vital Strategies 2024 Impact Report

A digital impact report built for discovery including stories, metrics, and programs in one navigable experience.
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Designed an interactive, modular page system that balances metrics and human stories, improves discoverability across programs, and establishes a reusable template for future reports.

View Case Study Visit vitalstrategies.org/2024

Website page from The Fourth Regional Plan with the heading 'Equity' and text about equal opportunities for individuals of all social identities to live healthy, full lives.

Related Recommendations section with images and titles: subway trains with 'Create a Subway Reconstruction Public Benefit Corporation,' city bus with 'Modernize transit systems outside New York City,' and aerial view of suburban houses with 'Reduce reliance on local property taxes.'

Webpage titled 'Modernize transit systems outside New York City' with text detailing the need to improve commuter rail and bus systems in the tri-state region.

Text discussing housing displacement as a consequence of affordability crisis, highlighting equity, health, prosperity, and sustainability values, with a community quote from Kelly in Prospect Heights, Brooklyn.

The Fourth Regional Plan

Turning a long-term regional plan into an accessible, interactive digital experience.
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Supported the UX team on The Fourth Regional Plan by contributing to information architecture and UX strategy, helping structure dense planning content into clear navigation and scannable page patterns for public audiences and decision-makers.

Visit fourthplan.org