The Challenge
Presenting a dense, multi-layered investigation in a way that preserved clarity, credibility, and comprehension without diminishing its seriousness.
The Solution
As lead designer, I consulted on the UX and art direction to shape the experience as a guided investigation, balancing narrative tension with clear pathways through complex evidence.
Visit: bat-uncovered.exposetobacco.org
The art direction was deliberately crafted to evoke unease and mistrust, mirroring the themes of deception uncovered by the investigation. These choices support the emotional tone of the story while ensuring that content hierarchy and readability remain intact.
From a UX perspective, the experience was designed to help users understand how disparate actions and actors connect across regions and time. This approach enables users to explore the investigation at their own pace, whether skimming the narrative or diving deeply into supporting materials.
