CHALLENGE
Presenting a dense, multi-layered investigation in a way that preserved clarity, credibility, and comprehension without diminishing its seriousness.
OBJECTIVE
As lead designer, I established the UX and visual direction which shaped the experience as a guided investigation, balancing narrative tension with clear pathways through compelling evidence.
The visual direction was intentionally bold and unsettling, using striking imagery and stark contrast to evoke the hidden, deceptive nature of BAT's actions. Rather than presenting the content as a conventional informational report, the design creates the feeling of uncovering evidence and exposing misconduct.
The design balances atmosphere with clarity, using visual tone to support the narrative.
The map and data visualizations were designed to help users trace patterns across regions, actors, and incidents without losing the larger story.
This created a way to explore the investigation spatially while keeping the broader narrative coherent and easy to follow.
CLARITY
EXPLORATION
VISIBILITY
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