The Challenge
Translating a long-range, multi-decade regional plan into a digital experience that could be understood by both the public and policy decision-makers.
The Solution
The website was designed as the primary interface for understanding the regional development plan, allowing users to move fluidly between high-level vision, detailed recommendations, and supporting data. The branding system, built around simple geometric shape, also functions as a navigational and organizational device, helping users recognize themes and orient themselves across the plan.
Visit: fourthplan.org
Because the website was the primary access point for the plan, clarity and readability were central design considerations. Content was broken into digestible sections with clear hierarchy, consistent layouts, and strong typographic structure. This approach allows users to understand the plan incrementally, whether they are skimming key ideas or diving deeply into specific topics like housing, transportation, equity, or climate resilience.
The Tobacco Atlas features interactive data visualizations designed for expert audiences, enabling deeper exploration of complex datasets while reinforcing the project’s authority in global tobacco control.
