The Challenge
Designing a global knowledge platform that could support both high-level narrative storytelling and deep expert analysis without overwhelming users.
The Solution
I designed the experience as a chapter-based system that uses progressive disclosure to guide users from narrative context into deeper data and tools, allowing each audience to engage at their own depth.
Visit: tobaccoatlas.org
The art direction translated into a bold, purpose-driven UI that balances urgency with clarity, using immersive visuals and chapter-based navigation to guide visitors deeper into the story of tobacco control.
The Tobacco Atlas features interactive data visualizations designed for expert audiences, enabling deeper exploration of complex datasets while reinforcing the project’s authority in global tobacco control.
